High Street 2012 is a programme of public realm improvements along the A11/A118 from Aldgate to Stratford. The project aims to upgrade the street from Whitechapel Road to Stratford High Street, and to provide a lasting legacy from the 2012 Games for local communities.
The High Street 2012 area is culturally and economically very diverse. It contains communities which are economically and socially marginalised, with some of the lowest employment levels and highest levels of ill health in the UK. The High Street 2012 project will ensure local communities benefit from the Games, through boosting regeneration, community pride and the visitor economy.
Design for London has worked with partners to appoint a design team through open competition and continues to provide design advice as the project develops. A team led by Fluid Architects was selected to develop a vision study, undertake intensive stakeholder and community engagement, develop plans for creating a common character along the street, and prepare design frameworks and briefs for individual projects. This was completed in March 2009.
The vision will bring together new and existing projects. Some will be short term, delivered before the Games, as High Street 2012 will form a critical part of the marathon routes During the Olympic and Paralympic Games, others will concentrate on the legacy and will be delivered after 2012.
Partners: London Borough of Tower Hamlets, London Borough of Newham, English Heritage, Transport for London and the London Thames Gateway Development Corporation


